Ali & Miguel – The Minds Behind Lukali

Some moments capture exactly what Lukali & Co is all about: experience meeting vision, tradition meeting innovation. This shot of Ali and Miguel says it all.

On one side, you have Ali Assi, founder of Lukali & Co—a designer with a relentless drive to push the boundaries of what jewelry can be. On the other, you have Miguel Asmar, a master jeweler with decades of experience, sharp intuition, and an unmatched understanding of the craft. Together, they represent the perfect balance of new energy and timeless skill.

In the jewelry world, sourcing isn’t just about buying chains or stones—it’s about knowing exactly what will elevate a piece from ordinary to iconic. That’s where Ali and Miguel shine. Ali brings the vision, always searching for new ways to tell stories through design. Miguel brings the expertise, ensuring every choice is grounded in craftsmanship and built to last.

It’s more than a partnership—it’s a dialogue. Ali spots the potential, Miguel confirms the path, and together they create the foundation for pieces that carry both artistic fire and master-level precision. This synergy is what gives Lukali jewelry its edge: bold enough to stand out, refined enough to last a lifetime.

For us, these moments aren’t just behind the scenes—they’re the essence of Lukali. Two minds, one mission: to redefine fine jewelry while staying true to the craft.