Ali’s Journey with GIA – Building Lukali & Co from the Ground Up

At Lukali & Co, our foundation has always been rooted in passion, education, and craftsmanship. That vision started with our founder, Ali Assi, who set out on a journey not just to create jewelry, but to master the art and science behind it.

Ali’s time at the Gemological Institute of America (GIA) was more than a step in his education—it was a defining chapter in building Lukali & Co. From learning the technical details of gemstones to understanding the highest standards of design and quality, GIA equipped Ali with the knowledge and credibility to bring his vision to life.

This wasn’t about chasing trends. It was about building a brand that could stand on integrity, expertise, and artistry. Every piece we craft at Lukali & Co carries that foundation: a mix of world-class education and the raw creativity that fuels our studio.

Ali’s journey with GIA reflects the values we bring into everything we do—transparency, precision, and a relentless pursuit of excellence. What started as one designer’s dream has grown into a team of gemologists, metalsmiths, and artists who all share the same commitment.

And this is only the beginning. Lukali & Co is here to redefine what fine jewelry means—one piece, one story, and one vision at a time.