From the Smoke, a Spark: Hector Lizaraga's First Steps with Lukali

This photo was taken just before we hit the stage with B Gunz at Kush Stock 2025 — beams of light cutting through the smoke, the crowd swelling, the moment heating up. And right there, dead center in the frame, stands Hector Lizaraga.

It was Hector's first time riding with the full Lukali team, and he didn’t just show up — he locked in. But truth is, this moment’s been a long time coming. Hector's been in Arizona, quietly grinding behind the scenes, learning the game like a future hall-of-famer watches film. Not for clout. Not for credit. For craft.

He's not just our right-hand man — he’s a Swiss Army knife of hustle. One day he’s building out the site, the next he’s filming content. He’s on calls with customers, fixing backend bugs, running booth setups, learning stone quality, casting flow, CAD design — you name it, he’s got his fingerprints on it. And he never complains. He asks for more.

Hector isn’t just learning how to make jewelry. He’s studying how to build legacy.

The goal? For Hector to become a custom designer in his own right — to launch his own page under the Lukali name, telling stories through metal the way only he can. Because talent is one thing, but commitment? That’s what makes legends.

This moment under the beams, caught in a haze of energy and ambition, wasn’t just a cool photo. It was a turning point.

He’s coming. And he’s coming correct.