The Calm Before the Glow: Ali Preps the Green Rush Drop at Kush Stock 2025

In the middle of the madness that is Kush Stock — with music bumping, clouds in the air, and every booth vibing — there was a quiet moment of focus. Right before the cameras came out and the pendant was revealed, Ali, the founder of Lukali & Co, stood with a box in hand and that look in his eye: serious, steady, and locked in.

Captured in this shot, you see Ali in full creator mode — hoodie on, pendant shining, lips sealed. That’s not just a "shh" for the camera — that’s him holding onto a secret masterpiece about to be unveiled.

Inside that box? A fully custom glow-in-the-dark enamel piece for Green Rush Nation, built from scratch by our in-house team. It’s bold, it’s radiant, and it’s a loud statement of identity for one of the most recognized names in the culture.

Ali’s always been hands-on. From first sketch to final delivery, he’s part of every project that leaves our shop. But this one? This one hit different. Green Rush Nation moves with intention and reps the same values we do — authenticity, independence, and showing up loud and proud. Delivering this piece, in person, at Kush Stock 2025 at The Beehive in L.A., was the only way to do it justice.

This photo isn’t just a behind-the-scenes — it’s a moment of meaning. Of respect. Of pride. And for us? It’s the kind of memory that keeps the fire lit long after the soldering torch cools down.

Stay locked. Lukali’s not slowing down.